Everyday Health posted “Is COVID-19 the Reason You’re Losing Hair?” and features Visha Skincare founder, Dr. Purvisha Patel‘s expert commentary on telogen effluvium, a type of hair shedding associated with COVID-19.

Dermatologists have seen an uptick in patients with COVID-related hair loss during the pandemic.

Among the many unexpected issues people have faced during the COVID-19 pandemic include hair loss.

It’s cause? In a word: stress.

The type of hair shedding is associated with COVID-19 is called telogen effluvium (TE), says Purvisha Patel, MD, a board-certified dermatologist in Memphis, Tennessee, and founder of Visha Skincare. TE is a result of a major stress on the body, and it happens in response to mental and physical stress.

The tumult caused by the pandemic is enough to trigger it. But if you developed a COVID-19 infection, you might have gotten a double whammy, because TE can also result from the physical stress of an illness. What’s more, because the pandemic has lingered so long, and TE has been on an upsurge throughout, hair regrowth may be impacted, says Dr. Patel.

How COVID-19 Stress Contributes to Hair Loss

To understand TE, you have to understand hair cycle. The hair cycle growing phase is called anagen, the resting phase is called telogen. “At the end of the telogen, the hair falls out and the cycle resets back to anagen, the growing phase,” explains Shani Francis, MD, a board-certified dermatologist and hair loss specialist in Evanston, Illinois.

But when an acute, powerful stressor comes in, that cycle can be disrupted. Hair prematurely shifts into the resting phase and falls out. Common triggers include childbirth, hospitalization, surgery, rapid weight loss, and severe and abrupt stressors, says Dr. Francis.

“Shifting hair to rest is potentially part of our body’s sophisticated energy conservation system,” explains Francis. The theory is that it takes a lot of energy for your body to grow hair. When deep in stress, your body needs to shuttle resources toward survival — not keeping your locks luscious.

The time frame can be insidious. Due to the length of a hair cycle, TE may be happening, but not make itself obvious until about three months after extreme stress. It’s the same reason people who gave birth might notice hair falling out three months after welcoming the baby.

And while that cause may be fairly obvious or predictable, it can be difficult to pinpoint other things that trigger TE when it happens on a delay. If you’re noticing shedding, ask yourself: Did something remarkable happen three or four months ago?

How COVID-19 Infection Could Trigger Hair Shedding

A COVID-19 infection could also cause the type of hair shedding seen with TE. “COVID-19 affects the whole body, but it seems that the stress from lack of oxygenation to the hair follicles, the fever, and the stress on the body can push hair follicles into the resting phase,” says Patel.

In a study published in The Lancet in January 2021 that looked at the long-term consequences of a COVID-19 infection in people who were hospitalized, six months after their infection, the most common lingering symptoms included fatigue or muscle weakness (63 percent), sleep problems (26 percent), and anxiety or depression (23 percent). However, 22 percent also experienced hair loss.

No matter the reason behind TE-related hair shedding, the results can be dramatic, especially after washing or brushing your hair. “Since the follicles are loose and the full length of the hair falls out easily,” says Patel. For some, hair will appear as if it’s coming out in clumps. You may not notice the thinning until you lose a lot of hair, she adds.

How to Combat COVID-19 Hair Loss

The good news is that TE is temporary. The unfortunate news is that you often have to wait it out in order for your hair cycle to return to the anagen or “growth” phase, which usually takes six to nine months, according to the American Academy of Dermatology (AAD). “Usually, by the time the hair falls out, the body is already beginning to reset, as long as there are no additional changes or triggers,” says Francis.

In the case of COVID-19, the sheer length of the pandemic may be making this return to normalcy more complex, however. “Long-term stressors can shift hair into a chronic TE,” notes Patel. For that reason, you will want to make sure that you are consuming a diet that supports hair health and growth, which means a balanced diet that includes adequate protein, vitamin D, and iron, she says.

If you’ve been shedding hair, and it’s not getting better, however, despite time and these efforts, you might consider seeing a board-certified dermatologist who will evaluate you for other medical conditions that can trigger hair loss, which may include hormonal imbalances, nutritional deficiencies, or genetic causes. Your dermatologist may also recommend starting a topical minoxidil product (such as Rogaine) while waiting for your TE to correct itself to encourage more hair growth.

You’ll know hair is growing back when you see short “baby” hairs around your hairline, says the AAD. Those are typically unruly and difficult to style, and you may want to experiment with how to pin them back or different ways to wear your hair while they’re coming in. Francis also recommends reevaluating hair products to make sure they’re suited for your hair volume and thickness while your transitioning through stages of thickness.

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MindBodyGreen posted “What Is Your Skin Type? Find Out With This Quiz + Expert-Approved Products” and features Visha Skincare founder, Dr. Purvisha Patel‘s expert commentary on sensitive skin and why sensitive skin is unable to tolerate harsh conditions.

Before building a skin care routine—no matter how simple or robust—it’s important to ask yourself: What is my skin type? While everyone’s skin is nuanced and unique, it’s helpful to address your general skin care circle—that is, dry, oily, acne-prone, combination, or sensitive.

If you’re a little unsure, though, you’ve come to the right place: Here, a quick skin-type quiz to I.D. your complexion, with derm advice for picking the right products. Happy browsing…

Why skin type matters.

Simple: You can’t craft a skin care routine without knowing exactly what your skin needs. And while everyone’s skin has individual characteristics, skin types can help you navigate what kinds of formulas your skin loves—and, consequently, what you should avoid.

For example, if you know your skin runs dry, you wouldn’t necessarily treat it with an oil-absorbing charcoal mask; rather, you might gravitate toward a nourishing face oil to lock in moisture. And if your skin reads acne-prone? Chances are you wouldn’t opt for heavy coconut oil, as it has the potential to clog pores. BHAs are far better for keeping breakouts at bay.

Become familiar with your skin type, and you can save time (and money) discovering what works best for your skin and what can lead to acne or irritation down the line.

Understanding your skin type.

Let’s break down those results:

1. Dry skin

If your skin runs dry, you likely experience cracks and flakes, and your skin may also feel tight post-cleansing.

Chronically dry skin is also a telltale sign you have a compromised skin barrier, as water can easily evaporate from a weakened barrier and leave the skin parched. Your skin also may become naturally drier as you age since your skin’s natural oil production and structural components—like collagen, elastin, hyaluronic acid—start to decrease and break down as you grow older; as such, locking in as much moisture as you can is a must.

2. Acne-prone skin

Acne-prone skin is often oily, but it doesn’t have to be: Acne-prone skin can also be dry, combination, or sensitive. “Whether your skin is acne-prone has to do with your genetics, your hormonal fluctuations, and your stress level typically,” says board-certified dermatologist Jeanine Downie, M.D., co-host of The GIST Show. “For some people, their acne is complicated by what they eat as well as lack of sleep.”

Translation: Having acne-prone skin means you’re more prone to breakouts, perhaps due to factors that are simply out of your control (like genetics).

3. Oily skin

If you have oily skin, that means you have increased oil production all over—both on the cheeks and along the T-zone. “When you have oily skin, it is something you will notice all over your face, as opposed to just one restricted area,” celebrity esthetician and dermatological nurse Natalie Aguilar once shared with mbg.

Oily skin is often also acne-prone, as sebum can become trapped in the pores and lead to breakouts, but this is not always the case. “Just because your skin is oily does not necessarily mean it is acne-prone at all,” says Downie. You may just have more shine, simple as that.

4. Combination skin

“Combination skin is part oily, part dry,” Downie previously told us about the skin type. “Typically, it’s oily in the T-zone and drier on the cheeks.” As such, your breakouts tend to crop up around your forehead, nose, and chin, where you’ll typically accrue the most oil. And after cleansing, your forehead and cheeks may feel tight, whereas your nose and chin read more shiny.

5. Sensitive skin

Technically, there’s no scientific consensus on the true definition of “sensitive skin,” but most experts would say: Sensitive skin is associated with a compromised skin barrier. That’s why “sensitive skin is characterized by skin that is not able to tolerate harsh conditions, [cosmetics products], environments, or even diets,” says board-certified dermatologist Purshiva Patel, M.D., founder of Visha Skincare, as these irritants can trigger uncomfortable, sometimes painful, reactions.

And for what it’s worth, any skin type can also run sensitive (be it oily, combination, or dry), but since a weakened skin barrier typically goes hand in hand with dryness, those two skin types seem to be a common pair.

Picking skin care products for your skin type.
Now that you’ve identified your skin type, let’s craft your tailored routine and product arsenal.

If you have dry skin…

You’ll want to coat the skin with ingredients like ceramides, colloidal oat, aloe, and shea butter “to lock in moisture and restore your skin barrier,” board-certified dermatologist Shereene Idriss, M.D., explains. You’ll also want to use cleansers and soaps without harsh surfactants, as these can strip the skin of its natural oils and dry it out further.

As for moisturizers, opt for a rich, butter-thick moisturizer (our favorites here) rather than a light water cream. You may even want to top your moisturizers with an oil to make sure water stays housed inside.

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Huffpost posted “Do We Need To Throw Out Old Makeup And Skin Care Products From Pre-Pandemic?” and features Visha Skincare founder, Dr. Purvisha Patel‘s expert commentary on how to tell whether or not your expired skincare products are still safe to use.

Is that old lipstick and foundation safe to wear now? Here’s the truth about expiration dates and beauty products.

With growing vaccine distribution, warmer temperatures and relaxed COVID-19 restrictions on the horizon, many are safely returning to “normal” activities such as work and (responsible, distanced) social outings. A return to pre-COVID life is very welcome, but it also means we’ll likely leave behind the sweatpants, makeup-free skin and low-maintenance beauty routines of the past year.

So, when you’re ready to swipe on some lipstick again, is it safe to use a tube that predates the pandemic? We consulted with three medical experts to get the skinny on the true shelf life of our everyday beauty and skin care products.

What is the shelf life for skin care products?

Spring cleaning is the perfect time to take all of your products (both makeup and skin care) off the shelf, look at the expiration dates and toss anything past that date. “Depending on the quality of the product, in terms of formulation and chemistry, it’s safe to assume one year of shelf life,” said board-certified dermatologist Harold Lancer. “If it’s not a high-quality product, the shelf life is closer to three to six months.”

For any skin care bought and opened in March of last year (or before), it is definitely time to throw it out.

If you are someone who throws away the original packaging, or who doesn’t pay attention to expiration dates, there are ways to ascertain if the product is still safe ― namely the ol’ sniff test.

“Pay attention to an already-opened product,” advised Purvisha Patel, board-certified dermatologist and founder of Visha Skincare. “When it does not look or smell the same, it has gone bad and should be discarded. Products that are creamier or those with oil emulsions will tend to smell and get rancid faster after exposure to air.”

Though the thought of tossing unused products (and money) in the trash will definitely sting, it is still best to throw pre-pandemic items away.

Unopened products may still be safe to use, but it depends on the type of product and formulation. “If you have a loose powder or compact that has not been exposed to air, then they should be OK,” Patel advised. “If you have a lipstick or liquid foundation, it can separate and lose water content over time. These products should be mixed and evaluated as to the thickness and texture to see if it still works.”

Patel does note that most unopened makeup products should be OK, with the exception of natural products with edible ingredients.

When should you throw away makeup?

For any opened products you plan on using frequently, you need to consider how long they’re meant to last.

Foundations, concealers and powders are good for up to a year. Blushes and eyeshadows also last about a year, possibly longer if it is a powder formulation.

Patel recommends that lipsticks should be thrown out around the eight-month mark and recommends tossing lip products even sooner if they come into contact with any type of cold sore or other lip infection.

With the exception of eye shadows (which should be tossed after a year or two), eye makeup has the shortest shelf life: Mascara should be replaced every four to six months. Eyeliner needs replacing every year, although liquid eyeliners should be replaced more frequently at the six-month mark.

Paying attention to the expiration dates of eye makeup is especially important because of how sensitive the eye area is. “We have a normal flora of bacteria on our skin and eyelashes that just hang out there on a regular basis, but they get introduced into our products through makeup brushes, wands or other applicators,” explained Johndra McNeely, a doctor of optometry in Greenville, South Carolina. “Bacteria and fungus can grow in the product itself and then get reintroduced to the eye or face when putting makeup on over time.”

McNeely suggested that “if someone hasn’t been wearing eyeliner or mascara and those products have been sitting unused, but opened, since the pandemic started, I would toss it out.”

What happens if you use an expired product?

You might think, “What’s the worst that can happen?” A lot, actually.

“Holding on to a product for too long can cause allergic reactions, and if there is contamination of a product with bacteria, an increased risk of infection: folliculitis, skin infections and inflammation,” Patel explained.

In particular, our eyes are highly susceptible to additional bacteria and expired product use. McNeely said that conjunctiva ― the lining inside your eyelids ― functions as one of the main mucous membranes for the entire body, and the eye itself responds very quickly to allergens. “So, when putting on eyeliner, eye shadow or mascara, allergens and bacteria can float in the tear film and cause itching or redness of the eye itself. Using old products on the eyelid can also introduce bacteria into the glands inside the eyelids and cause a painful stye.”

Those who have sensitive eyes or wear contact lenses should be especially diligent about replacing their eye makeup over time. “Take no chances with eye products, as they grow germs,” Patel cautioned. “Close it tightly after each use, avoid pumping the wand in and out and never ever share your mascara with anyone.”

Even if no reaction occurs, it’s best to toss old products anyway, particularly those with “active” ingredients like SPF, retinols/retinoids and hyaluronic acid. For unopened products, look at the expiration date and toss if the product is past its prime. Patel explained, “In products with actives, the product stops working as the actives break down over time. So, even if you don’t get a reaction, you experience ineffectiveness of the product.”

The main lesson? Just because you haven’t used it in a year, that doesn’t mean it’s usable.

Tips for extending the shelf life of your favorite products

Fortunately, extending product shelf life is often as easy as making sure the containers are properly sealed in order to minimize contamination.

There are a few key habits Patel recommends to help extend and preserve the shelf life of our favorite (or, let’s be real ― our most expensive) products. “Move your products away from the hot shower, where they can be exposed to heat and moisture,” she suggested. “You can also use a skin care fridge to keep your products fresh longer.”

Though the COVID-19 pandemic has made our global culture more aware than ever about bacteria and germs lurking in benign places, one of the biggest keys to keeping harmful bacteria out of your beloved products and off your face and eyes is surprisingly simple: Toss early and often, and keep your fingers out of the container by using a spatula or tool instead.

“You can never be 100% sure that a product is bacteria, fungal and viral free,” Lancer cautioned, “but using clean hands and applicators and brushes will help reduce the chance of contamination.”

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Yahoo! Sports posted “These Expert-Approved Eyelash Growth Serums Will Help You Naturally Achieve Your Fullest, Longest Lashes” and features Visha Skincare founder, Dr. Purvisha Patel‘s expert commentary on eyelash serums, including information on applying on dry lashes at night.

Forego eyelash extensions and use on of these powerhouse products instead.When searching for a product that will produce the lashes you’ve always wanted—thick, dark, and curled to perfection—there’s one powerhouse item that might be the answer: eyelash growth serum. Aptly named, eyelash growth serums help promote healthy lash growth. “A good eyelash serum should assist in improving the condition of your natural lashes with minimal risk of irritation,” Veronica Tran, founder and master stylist of Pretty in The City Lash & Brow Bar, says. She further explains that there are two different types of eyelash serums: a conditioning product and a growth stimulator. The conditioning ones act like a hair conditioner to protect lashes from further damage thanks to nourishing and hydrating ingredients like ceramides and hyaluronic acid. The ones that stimulate growth will contain active ingredients to help extend the cycle of an eyelash, such as prostaglandin and peptides.

“Prostaglandin serums are very effective in seeing new growth of eyelashes,” Tran says, but notes that it’s important to remember using these come with a higher risk of adverse reactions like irritation and hyperpigmentation. “Peptide-based growth serums work by nourishing the follicle. It is also effective in promoting growth and comes with less risk of adverse reactions than prostaglandin-based serums,” she explains.

In general, board-certified dermatologist and founder of Visha Skincare Dr. Puvisha Patel says to apply an eyelash serum after you cleanse your face. It should be put on dry lashes and at night so it can work while you sleep. Most people can use these serums, though Dr. Patel advises those with skin allergies or sensitive skin to avoid them as they may cause irritation. With all this in mind, Tran, Dr. Patel, and board-certified dermatologist at the Shafer Clinic Dr. Dendy Engelman shared their recommendations for the best eyelash growth serums on the market, to ensure your lashes look their best, without adding any discomfort or irritation.

Latisse

Dr. Patel says that Latisse is the only FDA-approved prescription treatment for lash growth. “The active ingredient is a prostaglandin called bimatoprost, [which] lengthens the growth cycle of eyelashes leading to longer, darker, and fuller lashes,” she explains. It requires an eye exam before use and she does warn that it may create post-inflammatory hypergimentation on the lash line (though it is rare), so ask your primary care physician or dermatologist if this is a good option for you.

Blink Brow Bar

“I like Blink Brow Bar London Lash Oil because it includes a host of ingredients which promote regrowth,” says Dr. Engelman. “[Ingredients include] castor oil to nourish, jojoba oil to strengthen, apricot kernel oil to condition, bamboo to promote shine, and—most importantly—rosemary to stimulate growth.”

Lashfood

Tran touts Lashfood’s natural ingredients, such as anti-inflammatory lavender water and soy protein, which strengthens and conditions lashes.

Grande Cosmetics

Dr. Patel says this is one of her favorite lash serums, and it’s one she personally uses. It’s made with a blend of vitamins, peptides, and amino acids to help strengthen and elongate short and brittle lashes.

Peter Thomas

“I like [this] because it uses peptides to improve lash density and length,” says Dr. Engelman. “It has been proven to improve at all stages of the hair growth cycle. It doesn’t have parabens, sulfates, or phthalates which will limit the risk of any irritation.”

EyEnvy

Another pick for Tran is EyEnvy. “We’ve been carrying EyEnvy for many years now,” she says. “It is a very effective peptide-based serum that helps grow eyelashes.”

RevitaLash

Another one of Dr. Patel’s picks, this eyelash growth serum peptides, botanicals, and a BioPeptin complex to hydrate lashes and encourage hair growth. “I have personally used all of these brands and find them to be a great alternative to the gold standard [of] Latisse,” she says.

Majestic Pure Cosmeceuticals

“Majestic Pure Cosmeceuticals Eyelash Serum is pure castor oil,” says Dr. Engelman. “Full of vitamin E and fatty acids to nourish lash hair.”

RapidLash

Dr. Patel says the biotin in this serum is what makes it a standout. “Biotin is a B vitamin and helps lashes grow longer and thicker and stimulates the growth of additional eyelash follicles,” she explains. It also contains ingredients like soybean oil, pumpkin seed extract, and amino acids to condition and add extra shine.

Hydroppeptide

“It uses peptides to improve lash density and length,” says Dr. Engelman of this top serum. “Peptides help to nourish and repair damage to hair protein, which strengthen lash hair, improving shine and elasticity.”

Vegamor

Dr. Patel lists this lash serum as one that rivals Latisse in terms of effectiveness. It’s one hundred percent vegan and cruelty-free and plant-based, with ingredients like CBD, red clover, and mung bean to help lashes grow longer and healthier.

Read The Full Article

MarthaStewart.com posted “These Expert-Approved Eyelash Growth Serums Will Help You Naturally Achieve Your Fullest, Longest Lashes” and features Visha Skincare founder, Dr. Purvisha Patel‘s expert commentary on eyelash serums, including information on applying on dry lashes at night.

Forego eyelash extensions and use on of these powerhouse products instead.

When searching for a product that will produce the lashes you’ve always wanted—thick, dark, and curled to perfection—there’s one powerhouse item that might be the answer: eyelash growth serum. Aptly named, eyelash growth serums help promote healthy lash growth. “A good eyelash serum should assist in improving the condition of your natural lashes with minimal risk of irritation,” Veronica Tran, founder and master stylist of Pretty in The City Lash & Brow Bar, says. She further explains that there are two different types of eyelash serums: a conditioning product and a growth stimulator. The conditioning ones act like a hair conditioner to protect lashes from further damage thanks to nourishing and hydrating ingredients like ceramides and hyaluronic acid. The ones that stimulate growth will contain active ingredients to help extend the cycle of an eyelash, such as prostaglandin and peptides.

“Prostaglandin serums are very effective in seeing new growth of eyelashes,” Tran says, but notes that it’s important to remember using these come with a higher risk of adverse reactions like irritation and hyperpigmentation. “Peptide-based growth serums work by nourishing the follicle. It is also effective in promoting growth and comes with less risk of adverse reactions than prostaglandin-based serums,” she explains.

In general, board-certified dermatologist and founder of Visha Skincare Dr. Puvisha Patel says to apply an eyelash serum after you cleanse your face. It should be put on dry lashes and at night so it can work while you sleep. Most people can use these serums, though Dr. Patel advises those with skin allergies or sensitive skin to avoid them as they may cause irritation. With all this in mind, Tran, Dr. Patel, and board-certified dermatologist at the Shafer Clinic Dr. Dendy Engelman shared their recommendations for the best eyelash growth serums on the market, to ensure your lashes look their best, without adding any discomfort or irritation.

Latisse

Dr. Patel says that Latisse is the only FDA-approved prescription treatment for lash growth. “The active ingredient is a prostaglandin called bimatoprost, [which] lengthens the growth cycle of eyelashes leading to longer, darker, and fuller lashes,” she explains. It requires an eye exam before use and she does warn that it may create post-inflammatory hypergimentation on the lash line (though it is rare), so ask your primary care physician or dermatologist if this is a good option for you.

Blink Brow Bar

“I like Blink Brow Bar London Lash Oil because it includes a host of ingredients which promote regrowth,” says Dr. Engelman. “[Ingredients include] castor oil to nourish, jojoba oil to strengthen, apricot kernel oil to condition, bamboo to promote shine, and—most importantly—rosemary to stimulate growth.”

Lashfood

Tran touts Lashfood’s natural ingredients, such as anti-inflammatory lavender water and soy protein, which strengthens and conditions lashes.

Grande Cosmetics

Dr. Patel says this is one of her favorite lash serums, and it’s one she personally uses. It’s made with a blend of vitamins, peptides, and amino acids to help strengthen and elongate short and brittle lashes.

Peter Thomas

“I like [this] because it uses peptides to improve lash density and length,” says Dr. Engelman. “It has been proven to improve at all stages of the hair growth cycle. It doesn’t have parabens, sulfates, or phthalates which will limit the risk of any irritation.”

EyEnvy

Another pick for Tran is EyEnvy. “We’ve been carrying EyEnvy for many years now,” she says. “It is a very effective peptide-based serum that helps grow eyelashes.”

RevitaLash

Another one of Dr. Patel’s picks, this eyelash growth serum peptides, botanicals, and a BioPeptin complex to hydrate lashes and encourage hair growth. “I have personally used all of these brands and find them to be a great alternative to the gold standard [of] Latisse,” she says.

Majestic Pure Cosmeceuticals

“Majestic Pure Cosmeceuticals Eyelash Serum is pure castor oil,” says Dr. Engelman. “Full of vitamin E and fatty acids to nourish lash hair.”

RapidLash

Dr. Patel says the biotin in this serum is what makes it a standout. “Biotin is a B vitamin and helps lashes grow longer and thicker and stimulates the growth of additional eyelash follicles,” she explains. It also contains ingredients like soybean oil, pumpkin seed extract, and amino acids to condition and add extra shine.

Hydroppeptide

“It uses peptides to improve lash density and length,” says Dr. Engelman of this top serum. “Peptides help to nourish and repair damage to hair protein, which strengthen lash hair, improving shine and elasticity.”

Vegamor

Dr. Patel lists this lash serum as one that rivals Latisse in terms of effectiveness. It’s one hundred percent vegan and cruelty-free and plant-based, with ingredients like CBD, red clover, and mung bean to help lashes grow longer and healthier.

Read The Full Article

Bustle posted “5 Key Skin Care Tips For Sensitive Skin, Straight From The Experts?” and features Visha Skincare founder, Dr. Purvisha Patel‘s expert tips for sensitive skin.

Finding products that work on sensitive skin is kind of like trying to get through a laser grid security system without setting off alarms like robbers do in action movies: It’s difficult. So it helps to get expert advice on navigating skin care for sensitive skin.

If you have sensitive skin, it means you’re more likely to experience adverse reactions to certain products, ingredients, and even weather conditions. “Your protective skin barrier may be weaker, and therefore makes it less resistant and more susceptible to irritation, rashes, and dehydration,” says Dr. Ava Shamban, MD, a board-certified dermatologist based in Los Angeles, CA. These skin types are also more prone to conditions like eczema, rosacea, and contact dermatitis, she adds.

Even though roughly 60% of people believe they have sensitive skin, it can still be tricky to know if your complexion fits that category. So how can you tell? “[Sensitive] skin tends to get red, itchy, or to peel when exposed to changes in environments or chemicals it’s exposed to,” says Dr. Purvisha Patel, MD, a board-certified dermatologist and founder of Visha Skincare.

Basically, this skin type is temperamental. But the key to keeping it in tip-top shape lies in your regimen: “Sometimes it’s just a matter of getting on the right skin care routine,” says Shani Darden, a celebrity facialist and founder of her eponymous skin care line. For expert tips on doing this, here are the five golden rules of treating sensitive skin.

1. Start Simple

With sensitive skin, less is more. “Keep it simple — don’t overdo it with 10 or more steps,” says Shamban. The less products you’re using, the less ingredients your skin is exposed to, which means there’s less risk of irritation. Your best bet? Only use skin care essentials: a cleanser, moisturizer, and sunscreen (with perhaps a toner or serum added in if you like).

Once you experience an adverse reaction to a product, toss it, says Shamban. And if you’re trying something new, she suggests doing a patch test — apply a small amount on your wrist to make sure you don’t have any irritation. “It’s very important to introduce products into your routine slowly,” adds Darden. This way, she explains, you’ll have a better chance at pinpointing anything that causes a reaction.

2. Read Labels

Although sensitive skin levels can vary, these skin types are more prone to be irritated by harsh ingredients. That said, it doesn’t necessarily mean you have to avoid all active skin boosters: “It may just mean you can use these ingredients — just not as often as others,” says Darden of ingredients like retinol, vitamin C, and alpha hydroxy-acids. It’s important to check the ingredient list of products you’re using so you can avoid common irritants, and that you’re getting soothing, calming ingredients instead.

Soothing ingredients like colloidal oatmeal, algae, rose hip oil, squalane, green tea extract, and bakuchiol are all sensitive skin-friendly. For cleansing, Patel suggests washing your face with “very mild, neutral cleansers,” and points to Cetaphil as a safe option. “This ensures your skin doesn’t get red or inflamed when washing,” she says. Patel also says to avoid foaming cleansers as they can be drying to the skin. As long as you’re using a gentle face wash that fits these criteria, Shamban recommends cleansing twice a day.

You don’t need to use a toner, but if you do, look for one that’s gentle, hydrating, and balancing for your skin’s pH level. Hyaluronic acid, rose water, aloe vera, and chamomile extract are all great ingredients to look for. For your moisturizer, Patel says to look for occlusive formulas, aka those that work as a barrier to keep hydration in your skin. “These help repair the tiny cracks in the skin and repair the barrier,” she says. Apply this twice a day.

According to Patel, you should avoid any skin care products that contain alcohol (it can be drying) or common irritants. “Common ingredients that cause reactions are propylene glycol, parabens, imizadolidinyl urea, phenoxyethanol, fragrances, and formaldehyde,” she tells Bustle. Also, it helps to always opt for fragrance-free products, since fragrance can be a “major aggressor” for sensitive skin, says Patel.

3. Exfoliate Carefully

Even sensitive skin types should exfoliate. But, rather than face scrubs and strong acids, Shamban recommends using light poly hydroxy-acids (PHAs) or fruit acids just two to three times a week. You could also use alpha hydroxy-acids — like glycolic and lactic — but Patel says to avoid formulas with higher concentrations. “These are meant to make the skin peel and exfoliate, and can make sensitive skin react,” she tells Bustle.

4. Boost Your Barrier

What you do use should support your skin’s barrier, aka its protective outer layer. “Products should strengthen the skin barrier, which fortifies your skin’s exposure to the outside [elements],” says Patel. To do this, look for amino acids, niacinamide, ceramides, peptides, and fatty acids (like avocado or kiwi seed oils), all of which you can find in products like serums and moisturizers.

5. Wear SPF

Everyone should be diligent about sun protection, but Shamban says sensitive skin types are “super sun-sensitive,” — which calls for daily SPF (which you should reapply when exposed to sunlight). Her tip? Look for broad-spectrum mineral-based sunscreens versus chemical-based as they are more easily tolerated on irritable complexions.

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MindBodyGreen posted “What Is Hypersensitive Skin & Do You Have It? Triggers, Remedies & More” and features Visha Skincare founder, Dr. Purvisha Patel‘s expert commentary on sensitive skin, skin that is not able to tolerate harsh conditions, chemicals, environments, or even diets.

Do you identify as having sensitive skin—you know, irritation from skin care products, consistent bouts of inflammation, regular dehydration, and flaky complexion, the works? Well, it’s fairly common. In fact, about 60 to 70% of women report having sensitive skin, according to reports.

But, like most things with skin, sensitivity is a spectrum. Some people react poorly to potent actives (like retinol or acids), while others can’t even tolerate the most bland of plant botanicals. Some people may react to common allergens, while others have skin that flinches at common ingredients. So while sensitive skin is pretty regular, you may feel your skin takes it to a new level. Do you, perhaps, have hypersensitive skin?

Here, let’s discuss.

What is hypersensitive skin?

To begin, hypersensitivity isn’t an official diagnosis or dermatological term. It’s simply a way to explain skin that’s overreactive to a noticeable degree. Those with moderate to severe cases of inflammatory skin conditions, like rosacea or eczema, likely consider their skin hypersensitive—or those with a laundry list of allergies would fall under the category too.

In general sensitive skin is skin that does not do well with external or internal aggressors. “Sensitive skin is characterized by skin that is not able to tolerate harsh conditions, chemicals, environments, or even diets,” explains board-certified dermatologist Purvisha Patel, M.D. Perhaps it seems like a broad-stroke definition, but that’s because sensitive and hypersensitive skin is very complex. In fact, the complexities of sensitive skin are so profound that there’s really no scientific consensus on its true definition.

The one throughline that ties it all together—and that all derms can agree on—is that those with sensitive skin have a compromised skin barrier. See, the organ’s purpose is to act as a shield: “It protects us from mechanical injury, low humidity, cold, heat, sun, wind, chemical exposure, bacteria, viruses, fungi, and other pathogens,” explains board-certified dermatologist Hadley King, M.D., stating that, “a healthy barrier is critical to normal skin function.” When that shield is weakened, it isn’t as able to perform this role, allowing irritants to penetrate the skin and cause major and chronic disruptions in the form of rashes, inflammation, texture changes, burning, and so on.

What causes hypersensitive skin?

So while hypersensitivity can be traced back to a compromised barrier, there are a few reasons said barrier can become compromised in the first place:

1. The barrier is compromised naturally.

Some people just have weaker barrier function—in the same way that some people have naturally oily or acne-prone skin. We all have different types of skin, and that’s OK! Most people with an inflammatory skin condition, such as eczema, psoriasis, or rosacea, have a naturally weakened barrier. In fact, recent research notes that those with eczema may even lack a certain protein in the skin.

2. Heightened skin immune system.

We always say we want our immune systems to be alert, just not too alert. As board-certified dermatologist Whitney Bowe, M.D., explains to us, when your skin’s immune system is on overdrive, it targets otherwise harmless molecules as “threats” and attacks them—sometimes resulting in contact dermatitis (the fancy derm name for an allergic or irritant reaction). This is why people with hypersensitivity complain about not being able to use most beauty products because they are allergic to even the most mild of ingredients—or they can only use products formulated as “hypoallergenic,” as it’s made without commonly identified allergens.

3. Imbalanced microbiome.

A balanced, thriving skin microbiome is a wonderful thing. It can help crowd out irritants and pathogens that can wreak havoc on your skin. Well, when your microbiome is unbalanced, the opposite happens: It becomes a target for stressors. Your skin’s microbiome can be in a state of unbalance for a variety of reasons, including but not limited to overusing harsh soaps and sulfates and lifestyle factors such as living in a city and not experiencing nature.

3. Imbalanced microbiome.

A balanced, thriving skin microbiome is a wonderful thing. It can help crowd out irritants and pathogens that can wreak havoc on your skin. Well, when your microbiome is unbalanced, the opposite happens: It becomes a target for stressors. Your skin’s microbiome can be in a state of unbalance for a variety of reasons, including but not limited to overusing harsh soaps and sulfates and lifestyle factors such as living in a city and not experiencing nature.

4. Overexfoliation and sensitization.

You can sensitize your skin through aggressive cleaning and exfoliation. Your stratum corneum (the top layer of your epidermis) is made up of dead skin cells. This is a good thing, as they protect the living cells beneath. When the skin cells accumulate too much—causing dullness or clogged pores—we turn to exfoliators. The problem? Many of us do it too much. “The most important tip is that ‘less is more.’ You want to exfoliate just enough to increase cell turnover and reveal fresh new skin,” says Ife Rodney, M.D., a board-certified dermatologist and founder of Eternal Dermatology. “But be sure to not scratch or damage your skin by overusing these devices or products.”

What are some signs and symptoms of hypersensitive skin?

Hypersensitivity presents itself differently on everyone, but these are things that you can look for:

• Itchiness
• Burning
• Rashes
• Redness
• Breakouts
• Tight skin
• Flakes
• Ashiness

What are the common irritants that trigger symptoms?

• Fragrance
• Potent actives such as retinol, AHA, and BHA
• Parabens
• Extreme temperatures
• Alcohol and coffee
• Internal stress
• Inflammatory foods

Byrdie posted “Facial Serum vs. Facial Moisturizer: What’s the Difference?” and features Visha Skincare‘s Advanced Correcting Serum as a top product to shop for this spring! From toners and cleansers to creams and essences, we’ll be the first to admit that the sheer number of skincare products available can be dizzying. Throw in skin type considerations and seasonal shifts, and we’re often left scratching our heads wondering what our skincare routine actually needs. Most people have serums and moisturizers on constant rotation, but do you really need to be using them both? Should we be using a serum before or after moisturizer? In fact, what’s the difference between the two? To dive into these questions and more, we called on board-certified dermatologists for some answers. Ahead, they break down the differences between these two products along with how to integrate them into your routine.

What Is Face Serum?

“Serums are typically lightweight formulations that deliver actives,” explains Dr. Hartman. “They are usually thin and absorbent, leaving little if anything remaining on the surface of the skin.” And because they don’t have a strict definition, a serum may technically be a lotion, gel, or oil. Serums also address a variety of skin concerns, be it anti-aging, skin brightening, or acne prevention. Though they tend to be more expensive than other skincare products, they’re full of potent ingredients and a little goes a long way. With that said, Dr. Robinson advises to always ask your dermatologist which serums are best to apply at night and during the day.

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What Is Moisturizer?

“Moisturizers use a thicker formula to create a physical barrier that locks in hydration and prevents skin from drying out,” says Dr. Robinson. “Additionally, they can enhance the functioning of the stratum corneum (the uppermost layer of skin that’s made up of fat and oil skin cells) to help retain moisture.” Some moisturizers have added anti-aging ingredients, so they do double duty for your skin. But in order to really address a difficult skincare problem (think: sun damage), you’ll want to combine your moisturizer with a quality serum.

Face Serums vs. Moisturizers: The Key Differences

We’ve uncovered that serums are thinner and lighter, whereas moisturizers have a thicker, creamier consistency. But what about how they perform? “Serums are intended to penetrate deeply into the skin to deliver targeted active ingredients, whereas moisturizers help to fortify the surface of the skin, bind skin cells together more effectively, and work at the surface of the skin to increase hydration,” says Dr. Hartman. Also, a moisturizer has larger molecules than a serum. This means that a moisturizer usually won’t penetrate the skin as deeply, or as quickly, as a serum will. This can be a double-edged sword: if you’re looking for strong effects you should be relying on your serum, but if you’re looking for continuous hydration, that’s your moisturizer’s job.

Byrdie Tip:

If your skin is super oily, a serum may give you enough hydration that you won’t even need a moisturizer.

Can You Use Serums and Moisturizers Together?

Board-certified dermatologist Dr. Noelani Gonzalez says that layering the two is really all about the product themselves, their ingredients, and and your skin type. “For example, layering a serum and moisturizer can be very helpful for those with very dry skin,” she explains. “The serum will help deliver any active ingredients, and the moisturizer will help lock in moisture in the skin, seal in the serum, and help potentiate its active ingredients.” That said, if you have acne-prone skin, it’s best to avoid an oil-based serum.

How to Layer Serums and Moisturizers

When it comes to layering skincare products, order matters. “In general, skincare products are layered from thinnest to thickest with the thinnest products being applied to the skin first. If you think about the intended goals, it makes sense. Serums are intended to deliver active ingredients deep into the skin and the moisturizer forms a seal to make the serums more efficacious,” explains Dr. Hartman.

To effectively layer your serum and moisturizer, first rub the serum onto your entire face. Then, wait 30 to 60 seconds before adding your moisturizer on top. “The reason for waiting is that you want the serum to to settle in before you apply the moisturizer,” notes Dr. Gonzalez.

While most serums and moisturizers are used both in the morning and evening, there are some serums or creams which should only be used at night depending on their ingredients. (For example, retinol products should only be used at night, as they can increase your skin’s sensitivity to the sun.)

The Final Takeaway

If you have a problem with your skin that you’d like to improve, such as dark spots or early signs of aging, adding a serum to your daily skincare routine can help improve the appearance of your skin. However, for those suffering from dry skin, the right serum and moisturizer combo can make all the difference.

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Beauty Independent posted “Beauty Entrepreneurs And Executives Share Advice From Women Who Inspire Them” and features Dr. Purvisha Patel, who shares advice she received early in life that helped her launch the Visha Skincare brand.

To mark International Women’s Day, we asked 49 brand founders and executives to identify women who are an inspiration to them and answer the following question: What great advice did they impart to you?

PURVISHA PATEL
Founder, Visha Skincare

As I think about all the females in my life that have influenced me, I recall Ms. Steele, my 5th grade homeroom teacher that would let me rip apart old National Geographic magazines to make vision boards. She encouraged my dream and told me that there would be times in my life that I would be the only person in the room that would look like me, and that it was a privilege to be different and bring my uniqueness to the table.

She said, “You will always be able to bring your uniqueness to the table. There is only one of you. You are like nobody else.” This advice has been important when bringing Visha Skincare to market, as the brand is an extension of myself, it is like nothing else.

NIAMBI CACCHIOLI
Founder, Pholk Beauty
Someone I really look up to is Desiree Verdejo, founder of Hype Skin. Several years ago, I sold my products at Vivrant Beauty, a cult beauty destination in Harlem. It was the first time my products were on shelves outside Jersey City (a big deal for me!). Desiree was the boutique owner at the time. Desiree had included my products in some PR mailers going out to beauty editors and influencers, and suggested that I follow up by directly reaching out to them.

At the time, I was very new to beauty and contacting beauty writers filled me with anxiety. She must have read my mind and further explained the importance of engaging with the press, giving me the confidence to do it myself. That convo helped demystify the press and encouraged me to go out there and make my own relationships.

SUSAN GRIFFIN-BLACK
Co-Founder, EO Products and Everyone
One of my best friends and mentors, Margaret O’Leary, the clothing designer/retailer, always reminds me that, unlike fine wine, overstock/excess inventory does not improve with time. Best to donate, write down or off, and move on.

ASHLEIGH CORTES
Founder, The Stay Beautiful Foundation
One of my dearest friends, Vivianne Castillo, founder of Hmnty Cntrd, has been a powerful and inspiring mentor throughout my journey as a young entrepreneur. We have many conversations around what it means to choose courage over comfort, which as a woman can be challenging.

The best piece of advice she has shared with me is the idea of challenging the quote, “If they don’t give you a seat at the table, bring a folding chair,” with the thinking of, “Why bring a folding chair to a broken table when I could build a more inclusive table with ergonomic seats to support the work of dismantling systems?,” a powerful statement that serves as a constant reminder that we still have many tables that need to be built.

SHANI DARDEN
Founder, Shani Darden Skin Care
I’m lucky to have a network of strong women who are building their own businesses that I can reach out to for advice and support. Jessica Alba was actually the person who convinced me to go out on my own and open my first studio in my old guest-house. Without her encouragement, I might not have ever taken that leap of faith. I’ve never built a skincare company before, so I really trust and value the advice I get from these women who have succeeded in building their own businesses.

TRACY ADKINS
Founder, Jivana
I love, love, love Bobbi Brown. Since she started, I have read about her, watched her on the “Today” show, and participated in her webinar. She is so real, honest and humble in addition to being an entrepreneur, mother, wife, woman, advocate, leader and businesswoman. To me, that is the pinnacle of success.

SULIN CHUNG
Founder, Hedera Spa
Although I haven’t developed a traditional mentor-mentee relationship with anyone in a familiar sense, two women in the industry I truly admire and take guidance from are Erin Jensen and Megan Pattison. These two women are sisters who co-founded The Treatment, a successful skin boutique in California and, then, started a podcast called “Through Thick and Skin” to share their experience of building their business while demystifying the beauty, skincare and medical aesthetics industry along the way.

When I founded my company, I was starting off with only a clinical background and minimal know-how in building a business. I found myself overwhelmed with the sheer amount of tasks I had to perform, and the new skill sets I had to acquire in a short timeframe. It was around this time that I listened to the first episode of Erin and Megan’s podcast in which they look back and, with good humor, detail their own humble and bumpy beginnings of starting their business.

Their advice that resonated most with me is that it’s OK to bring the people in your inner circle, especially family members, into the professional fold if you think they can be an asset to the business because the ability of your team to work well together can be the strength of your brand. Listening to these two women who developed a successful brand from a small business while keeping their close relationship intact allowed me to look to the people in my life for the strengths I didn’t naturally possess and build a team I could believe in, and feel truly supported by. It reinforced the idea that I don’t have to go it alone to feel successful because, at the end of the day, success is never as sweet without the people you want to share it with.

TEJU OWOYE
Founder and CEO, Clean Rebellion
I’m super grateful to have a tribe of female friends and mastermind members who have been powerful allies, advocates and mentors. One of the best pieces of advice that I’ve received from my tribe of powerhouse women is to “own my worth.” Jen Sincero also drives this point home in her book, “You Are A Badass at Making Money.” It is so important to feel confident about your value and to make no apologies about pricing your products and services accordingly.

JONI ROGERS-KANTE
Founder, SeneGence
The female who most influenced the direction of my life was Mary Kay Ash. Not only did she show me and thousands of others that women could indeed become successful working from their home offices, but she also made it OK for a woman to choose to spend more hours at home raising their families instead of choosing other careers that took time away from home.

The best advice she ever gave me? Well, some people may think it harsh. She once told me, “If it’s broken, fix it. If it can’t be fixed, get rid of it.” Think about it, all the unresolved broken issues in life build up and drag you down over time. Who can carry that much weight around year after year as it builds and still succeed? It’s the best advice I’ve ever received. I follow it to this day and pass it on to others who are in search of their passions.

SALLY MUELLER
CEO and Co-Founder, Womaness
I’ve had three incredible women leave a lasting impression on me at various points in my decades-long career. They have, in one way or another, inspired me to get to this point today, gearing up to launch my own brand. Here are they key takeaways they’ve imparted.

Katherine Power of Who What Wear, Versed, Avaline and Merit: “If you believe in something, you’ll find a way to make it happen.” Trish Adams of Target: “There’s immense power in listening and leading without an ego.” Nancy Carruth of Kohl’s and formerly of Target: “Innovation above all else. Think big, and do what is right for the brand…and that doesn’t necessarily mean following a playbook.”

LIZ KIRBY
Founder and CEO, Betoken
I have a very core group of fellow female small business owners in the CBD and cannabis world who I look to as mentors. Jess Cadmus from Rogue Paq, Mia Reddy from Dehiya and Leigh Carr from Hari Om Hemp are among them. We help each other much in the same way as this column helps people, by asking not-so-stupid questions when we face challenges in our business. We’ve helped each other with everything from credit card processing to wholesale and PR contacts to packaging design questions and everything in between.

The best advice I’ve received recently was from Mia Ready, who told me to trust my audience and be transparent about our recent rebrand. Learning from her that this kind of thing happens more often than I realize was also really helpful as I had felt really alone in the process. I had been really worried about how people would perceive the news that we were changing our name (from Good Jane to Betoken), and she told me to just be honest and up front. She was right, and I’m so glad I listened to her about it!

YOKI KIVA HANLEY
Owner and President, Itiba Beauty
Lisa Price has been an inspiration for me. I see what she has done with her business, and the steps she took to grow it and ensure its longevity. That is what I want to be able to do as well. When I first started out on this path, everyone would always say that my story reminded them of Carol’s Daughter, Mrs. Price’s company. Some would jokingly call me the Carol’s Daughter of the Caribbean.

A friend gave me her book, and I read it on a plane ride to Los Angeles for a meeting for businesses that operate within the Insular Territories expo. [The book is a about] moving from her kitchen to a little larger space and, then, finally to her own facility and stores! I saw the parallels with my own company and the path that I am on, and it gave me the motivation to continue down this path.

Another person who has become a business mentor of mine and friend is Patricia Reinders of SULA NYC. We met at an event for Caribbean business women that was sponsored by Caribbean Posh Magazine in the British Virgin Islands. It was so inspiring to see a fellow Caribbean woman in beauty who has made it. I was so excited and grateful when she came up to me and said she would love to be able to help me get my business seen on a larger scale and decided to be my mentor. She has given me, and still does, great advice and guidance as I move along this path in natural skincare and how I can best make the necessary next steps as I grow my company.

DARA LEVY
Founder and CEO, Dermaflash
The sharpest woman I have ever met is Blythe Jack from TSG Capital. Blythe has spotted and been responsible for the success of some of the most iconic consumer brands on the market. She literally has the Midas touch. I honestly cannot pinpoint one piece of advice Blythe has given me that was most impactful as I turn to her often as a sounding board and advisor. I am lucky enough to run things by her, from the very simple to the most complex when it comes to business. Not only is she a mentor, but she is an amazing visionary and friend.

ALYCIA WASHINGTON
Owner, Cobalt Honey Skincare
I participate in a few Facebook Groups that are geared towards women in business and Black entrepreneurs, and I’m motivated every time I hear someone else’s story and success. Beauty Entrepreneur Inner Circle Facebook Group is a great resource, especially in the early stages.

I also often turn to my close friend Alana Thomas, a baking business expert, even though she is an entrepreneur outside of the beauty space. We turn to each other for encouragement, motivation, tips and resources. It’s tremendously helpful to have someone who understands the struggles of getting a business off the ground and a friend who is supportive whenever there are setbacks or hesitations.

ADA POLLA
CEO, Alchimie Forever
When I started my brand, I wrote a letter to Leslie Blodgett, who was at the time the CEO of Bare Escentuals. In this letter, I expressed my admiration for what she had achieved with Bare Minerals and told her that her story was an inspiration for what I was hoping to achieve with my brand. I mailed the letter without any real expectations as I wondered if it would even make it to her desk.

A few weeks later, she called me on my cell to thank me for my note and to ask if there was anything she could do to help. I couldn’t believe it! I asked for the best advice she could impart as I was starting on my entrepreneurial journey. She told me to stick with it, always stay focused and to hire a team that would feel as passionate about my brand as I did. I think about both of these pieces of advice often. They ring as true today as they did then!

SHIRLEY BILLOT
Founder, Kadalys
Vera Wang, because she was a late entrepreneur. She decided to start her business at 40 years old. I started my business when I was 37 years old because, approaching 40, it was important for me to give meaning to my life and try to realize my dream. I’m sure she will be best to give advice about how to build a successful company at 40 and manage, at the same time, our personal life.

DIANA SHNEIDER
Co-Founder, Bella Skin Beauty
One woman that I have always considered a mentor is Oprah Winfrey. I feel that she speaks to everything that rings true to my soul. Her work and the work of the other amazing people that she has highlighted has had a tremendous impact on my personal and professional life. One piece of advice from Oprah that has had the most significant impact on my life is to set an intention for everything you do, big or small. Set an intention for every meeting, for every experience, for every relationship, etc. It’s not just, “What do I want to come out with?” Rather, it’s, “How do I want to feel?” This has changed my perspective on so many things.

CONNIE LO
Co-Founder, Three Ships Beauty
I am blessed to have an amazing female founder network to share this entrepreneurial journey with. A few that come to mind include Lulu Liang (CEO, Luxy Hair), Salima Visram (founder, Samara), Taran Ghatrora (fo-founder, Blume), and Claire Moses (founder, Verb Haircare). Chatting with them about our business and personal struggles makes me realize that we are not alone in the problems we face.

One of the best pieces of advice I received while starting Three Ships was to trust my intuition. Starting a business entails encountering challenges on a daily basis, ones that you may not have experience with. More often than not, trusting your gut instead of just relying on numbers has led us to the best outcomes.

ADODO ROBINSON
Founder, Delali Robinson Cosmetics
I have few amazing people I look to for encouragement and inspiration. I am also part of several Facebook Groups that share great content and tips for entrepreneurs: Pat McGrath, Joyce Dawkins, 25_BWB and Private Label Insider, to name a few.

TRINNY WOODALL
Founder and CEO, Trinny London
Natalie Massenet. When I first went to chat to her about Trinny London, she said to me, from day one, imagine you are a global brand, and everything that you put out there, imagine there is a global audience. That’s what’s going to help you to get international straightaway, with that headset. That was brilliant advice from her.

I love Iris Apfel. She might be in her 90s, but she’s always had this passion for never hiding away in her clothing, her bright lipstick, in her glasses. You see her, and you feel joy. I think anyone who does that, where it’s not manufactured, and it’s not styled out of its box, I adore its intuitive style. She has it, and there are very, very few people that I think have that. Online now, so many people take forever preparing a look which they photograph and curate, and I think that’s a very different approach from people like ourselves.

BRITTA CHATTERJEE
Co-Founder, Odele
I can’t imagine how different the course of my career would be without the many female mentors I’ve had over the years. I find so much value in working with women who are a decade or so ahead of me, living the life and values that I myself strive towards. The best, most consistent advice I’ve received is to be true to myself. But the greatest value I’ve received from my mentors is their honesty and vulnerability they’ve shared in hopes that I might learn from things they wished had gone differently.

The best part of long-standing mentorships is, when the value goes both ways, we all help one another. The right mentor creates a safe space to vent, explore and grow, for both parties. Carly Broderick continues to be such a valued friend and mentor to me. Through each stage of my career, she always took the time for me and, now, she’s an important and influential mentor to Odele as well.

CHARLOTTE KNIGHT
Founder and CEO, Ciate London
Margarita Arriagada, ex-chief merchant at Sephora and now a fearless founder of her own brand Valde Beauty, gave us the platform to launch in the U.S. back in 2012 with our Caviar Manicure. Marg is a beauty and retail trailblazer, so naturally became my go-to mentor and confidant as Ciate continued to grow and expand into new categories.

Her best advice has been, “No matter how challenging it can be/become, keep believing in myself, my vision for the brand, the company, our innovation and surround myself with people that encourage this thinking.”

LORI LEIB
Marketing Director and Creative Brand Director, Bodyography
In 2017, I made the decision to move across the country from LA to NYC. I was greeted in Brooklyn by my new “internet” friend, creator and makeup artist Katie Jane Hughes. Over the next year, Katie and I became extremely close, spending our days together when we both had the time between work.

Katie opened my eyes to another aspect of the beauty industry and introduced me to so many people who have brought such value to my life and my career. Katie encouraged me to stay true to myself and Bodyography, [and taught me] how to closely work with influencers and be sure that everyone involved is seen and heard. I am constantly inspired by her open heart, talent and genuine care for our industry as a peer, colleague, friend and mentor.

ANDREW SOTOMAYOR
Founder, Oracle Jayne Station
There are lots of brilliant women who’ve taught me so much, from actor and humanitarian Sasheer Zamata, journalistYing Chu and astrologer Susan Miller. More recently, Nicole Hollis, creator of artificial intelligence company Emma Intelligence and BeautyVotes.org, told me “Technology should be used to improve our lives offline, not keep us online.” I know we’re spending so much more time than ever online as part of social distancing and COVID safety, and some moments are probably better spent than others. I’d like to see us use technology to empower each other to stay strong and to help us hold our politicians accountable. If we do that, we can get through this global crisis together.

DANIELLE GRONICH
Co-Founder, CLEARstem Skincare
We love our media coach Abbey Gibb! She is a badass reporter turned media strategist who is helping us fine-tune our message and make sure we are always on point so we can make the most out of every opportunity. She helps us remember what resonates with people and how to show up as our best, most influential selves because we are thought leaders, not merely skincare enthusiasts!

LISSETTE MONZON
Founder, Lilly Be
I have so many. Let’s start with this outlet itself, Beauty Independent. I joined BI when it launched and have learned so much about this industry since. Currently, I am loving the weekly webinars with Nader [Naeymi-Rad] that launched during COVID. The entire BI team definitely knows how to motivate, educate and inspire the indie beauty entrepreneur. I also get inspired by stories and posts from successful entrepreneurs who faced challenges yet overcame them: Sara Blakely, Gary Vaynerchuk, and many others who were told no, but pursued their dreams anyway.

Ultimately, I gain the most inspiration from my immediate family. My parents are my greatest supporters and help me overcome challenges. I look up to my parents and their many accomplishments. They have instilled qualities of perseverance and focus in myself and my three sisters. Perseverance and determination are requirements of being an entrepreneur because it is not always a smooth road.

ALLISON MOSS
Founder and CEO, Type:A
The last role I had was supporting an indie beauty brand led by a strong female CEO, Margaret Kress of Toppik. Her vision, passion, determination and resilience were inspiring. She remains someone I can call on for encouragement and advice.

JENNI TUOMINEN
Founder and Creative Director, Henua Organics
Oh, tons! Being a startup entrepreneur, mom and woman, I breathe inspiration from people! Especially during this time (COVID-19 and all), when everything is uncertain, you really need encouragement. I just saw a very powerful speech of Elizabeth Gilbert talking about spiritual practices. I read a lot, currently “The Energy Codes” by Dr. Sue Morter. I listen to different podcasts (Goop lately) and watch YouTube Ted talks and, then, just watch how the heck my sister, co-founder of Henua does all she does!

She is doing thousands of things at the same time, from being CEO, an entrepreneur, training for triathlon, riding horses, taking care of an old huge farmhouse, a really good mom, and just being there for me and everyone else. I mean, wow. She is very inspiring, and I am so lucky to run this business with her.

ANNA PERSAUD
CEO, This Works
Our brand founder Kathy Phillips because she is ageless with a timeless sense of style and has never limited herself in terms of new adventures or activities. She is one of the most forward-looking women I’ve ever met, at the forefront of major trends, hugely resilient and with an endless reservoir of creativity.

One of Kathy’s key principles when she founded This Works was to trust your gut over focus groups when developing products and have faith that if it was a product you would genuinely use then others will too. That ethos was at the heart of our business 15 years ago and continues to be just as relevant today.

ALISON ROMASH
Deputy CMO, BH Cosmetics
Two female mentors jump to mind, although I’ve been fortunate to work with a ton of amazing girl bosses over the years! The first is Dr. Brooke Carlson from the Fashion Institute of Technology. Since my time as her student in the cosmetics and fragrance marketing and management masters program a decade ago, through my tenure serving on the FIT Alumni Association Board and during my career since then, she has continuously supported my professional development. The best advice I received from Dr. B is to constantly maintain a passionate hunger for learning—never be afraid to push yourself to keep growing, and you’ll be amazed at how far it can take you.

DILLON PEÑA
Creator, Leland Francis
When Leland Francis was in the brainstorm phase, I met Susanne Langmuir, the founder of Bite Beauty. I was doing her makeup, and I told her about my idea for a face oil. She told me to go for it. That bit of encouragement led me to bite the bullet.

I think many people look at Bobbi Brown as a source of motivation. As a makeup artist and entrepreneur as well, I think she serves as inspiration not only for me, but a lot of brands. When I see brands that launch with five to ten lipsticks, I think of her automatically. I was lucky enough to work with her for a few years, and she has posted about Leland Francis. I’ve also been lucky to meet the lovely Cristina Carlino who started Philosophy, and she has been a great sounding board and has given me amazing direction.

CHERIE HOEGER
CEO and Co-Founder, Saalt
Jessica Rolph, CEO and co-founder of Lovevery and Happy Family Organics, once told me, “Success will draw out your biggest supporters and critics, so don’t sweat the naysayers.” It was timely advice during a time we just had a product recall a few months after launching. She heard my struggles, recounted going through her own product recall and told me, “Just keep hustling and enjoy the journey.”

Growing up, I always knew I wanted to make a notable difference in the world. I remember reading Mother Theresa’s biography and thinking that I wanted to be just like her. I’ve since found that the greatest potential for impact comes by empowering others through education, and women and girls as a global demographic have the largest strides to gain. Female philanthropists like Melinda Gates and Sheryl WuDunn are my heroes for the incredible work they’ve done in women’s empowerment and advocacy.

HEATHER WILSON
Director of Brand Development, InstaNatural
I think the belief that a mentor always has to be someone older, wiser and with more life experience under their belt is a bit dated. While I’ve had women throughout my life that have filled that traditional role of mentor—and I am forever grateful for those women—when I ask myself who I look to as my mentors today, my best friends come to mind.

I have two that have been by my side since grade school and a handful that came into my life as an adult. Because they’ve all had different experiences and challenges throughout life, they each provide a unique perspective to every situation. No matter what, they are always there to support and love me. They continually inspire me to grow and become a better friend, wife, mom, colleague and overall human. Each of them have provided various advice throughout the years and, while they may not have said the words verbatim, I think the best advice they’ve given me is to simply trust my instincts, even if it means doing the unpopular or hard thing.

Anytime I am in doubt or seeking support, their guidance and opinion is always there, but, at the end of the day, their advice pushes me to decide what feels right for me and stay true to myself. That advice may not seem profound or unique because we’ve all heard it. But, in a world where we are constantly told what we should believe or how we should behave, especially as women, being reminded that our intuition is valuable and worthy is priceless, and can never be said too often.

STEPHANIE STAHL
CEO and Co-Founder, Ace of Air
One of my very first female mentors, when I shared the news that I was engaged, said, “Beware of growing in the shade of another tree.” Not to throw a wrench in the piece, but that taught me to take pretty much all advice with a grain of salt.

ANN SOMMA
Founder, Undone Beauty
It sounds so simple, but one of my mentors, a former boss, told me: “It’s just work.” She worked for a family business and was extremely driven, so she definitely didn’t mean to treat your career like a 9 to 5! She was reminding me to put in perspective that my career was just one part of my life. There are going to be ups and downs, and it’s not worth letting the downs negatively affect your entire world. Sometimes, it’s OK to compartmentalize!

NAOMI FURGIUELE
Founder, Nuria
Early in my career, I had an amazing mentor who taught me the power of creating a community of trusted and empowering women. While her wisdom certainly made an impact on some of my choices, one particular piece of advice she gave me has resonated powerfully for me throughout my career and has, I believe, impacted the women I have helped develop in turn: “Don’t tell me what you think you should do with your career, tell me what you love, tell me what is worth spending time away from your family.”

That advice forever changed the way I looked at the roles I was taking, leading me to build a career in areas where I felt the impact I could make was worth my time away from the most important people in my life. This guidance has shaped the way I developed and partnered with women who shared that approach, and has led to the most rewarding and enriching relationships throughout my career.

ANNABELLA JOY
Founder, Blessed Beauty Makeup
“Don’t quit. Don’t quit. Don’t quit.” These were wise words from my favorite law school dean. While law school was a different mental exercise than entrepreneurship, the lesson is the same and always relevant—persistence is key to success. And, when you don’t quit, you win.

SARAH MORET
CEO and Founder, Curie
Curie was named after Marie Curie, famed scientist from the 1800s. Marie Curie was a mover and a shaker. She was the first woman to win a Nobel prize, and the only person to ever win it in two different sciences. She broke down barriers in the 1800s, when women didn’t have the rights and opportunities we have today. She represents the kind of woman that I built this company for: strong, powerful, doing things.

COURTNEY SOMER
Founder, Lake & Skye
I work in an office building in Upstate New York with other female founders that are also friends. We are all running businesses while raising kids and navigating these in a new pandemic world. We get together once a month for lunches to share ideas, network and give each other advice. This small, but significant sense of community has been a great relief in knowing that struggles you face are not yours alone.

JASMINE WICKS-STEPHENS
Founder, Faace
Excellent, strong female bosses that have shaped my development and ultimately my brand. Working at top agencies that have spanned across the health, fashion and beauty sectors, each of these women have been under different pressures and, therefore, had different things to offer in terms of advice. However, there’s always been a common thread in the way they’re all very creative, driven, extremely hard-working, like next level hard, direct and strong, but also compassionate, kind and understanding.

Some of the things they taught me include how to make a product stand out, how to sell a story, why it’s important to have an understanding of the consumer you’re trying to target, why it’s really important to be up to speed with the latest trends, culturally and industry-wise. These things ultimately prepared me to make a brand that would stand out.

JAMILA POWELL
Owner, Maggie Rose Salon
My brand evolved through real-life experience, and brainstorming with friends and family. I have a core group that has been a great sounding board and support system for all my endeavors. This group also includes other entrepreneurs who understand the ups and downs of running a business, and have input on how to move my business forward. When I feel stuck, instead of keeping these emotions in, I take a moment to express my frustrations, and it helps to clear my mind. Once I let those out, I can tackle the obstacle.

JAMIKA MARTIN
Founder, Rosen Skincare
I’ve gained mentors in so many different places, and I always recommend young, bootstrapped founders do the same. Pretty soon, that new person you’re connected to traces back through this convoluted path to someone you met two years ago. It’s the gift that keeps on giving.

KELLEY MARTIN
CMO, Skyn Iceland
I have a strong network of former colleagues from my previous roles at Clinique, Bare Minerals and Shiseido who continually serve as a resource and sounding board. My former managers in these roles now serve as my mentors to provide encouragement, motivation and inspiration.

JASMINE LEWIS
Founder and CEO, Vie Beauty
I feel it is imperative to have a few that serve different purposes like a business mentor and a spiritual one. I draw inspiration and motivation from those that find a way when all of the odds were against them and people that consistently show up for themselves. There are so many amazing women that have paved the way for me to excel — like Myiah Hughes, Shavone Riggins, Erica Dias, Tie Cooper and Mia “Mimi” Johnson — and I hope to do the same for others.

JALEH BISHARAT
Co-Founder and CEO, NakedPoppy
So many! To keep it short, I’ll just tell you about one. Her name was Arynne Simon, and something she taught me when I was pregnant changed the way I’ve worked forever. She taught me that, with proper strategies and the courage to communicate clear boundaries, the work that matters really can get done while mindfully raising a child.

So, I adopted three new approaches: 1.) Communicated my boundaries (in my case, being a present mom) before accepting any new job or assignment. That clarity is critical to removing stress and focusing on results. 2.) Learned to ruthlessly prioritize and focus on doing the work that matters really, really well. Here’s the question that I find to be the best: What is most likely to move the needle on the business this week, this month and/or this year? Do that. 3.) Schedule everything, not just meetings, and time-bound each task. I decide how much time a particular effort is worth and mark my calendar accordingly. When the time is up, it’s up.

PRIYANKA GANJOO
Founder, Kulfi Beauty
There are so many! Two mentors and angel investors whose advice I’d like to share are Ju Rhyu, co-founder and CEO of Hero Cosmetics, and Anita Balaji, MD Consumer at Carlyle. Ju’s advice on going deep with few SKUs and owning a niche before expanding really informed my launch strategy. Anita helped me gain the confidence to continue building Kulfi despite the COVID pandemic. In April 2020, when there was a lot of uncertainty, she told me that some of the best companies are built in times of crisis. I’m so appreciative of the guidance and support I’ve received from both of these amazing women.

DIMITRA DAVIDSON
Principal, Indeed Labs
Early on in my career, I was guided and mentored by many brilliant women that I have had the privilege of working with. I worked in both banking and luxury goods and, in both cases, I have fond memories of strong women who taught me to pay attention to detail, know what the ultimate goal was and is, and also showed me that you can have a career and a family and a good work-life balance.

CHRISTINE MARTEY-OCHOLA
Co-Founder, Nuele
Jen Croneberger is a mentor to me, and she works with global companies that are intentional about creating cultures of belonging. The best piece of advice I’ve received from her has been on the importance of partnership, where she often says, “…Because we aren’t meant to do this alone.” Through this, I’ve been able to relish the value of a partnership mindset as a strategy for growth and sustainability.

EVELYN SUBRAMANIAM
Founder, Bija Essence
“Stay true to yourself” and “Be passionate about what you do” are two consistent pieces of advice I receive from women across the world. I would like to continue to express these valuable quotes to every woman and anyone out there thinking of starting a business. I look up to many women around the world from all walks of life as mentors because I truly believe that every woman has something special to offer.

Today, I will focus on three particular influential ladies: Oprah, Diane von Furstenberg and Kamala Harris. Be true to yourself, find passion in what you do because only then will you find purpose. Have perseverance, and don’t be afraid of failure because this is how you will grow and find success. Interestingly, all three women believe in the latter four characteristics, therefore that must be good advice coming from three very successful women who have faced adversary.

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NBC News Online posted “International Women’s Day 2021: 101 best women-owned brands” and features Visha Skincare, founded by Dr. Purvisha Patel, as one of the best women-owned skincare brands to shop on International Women’s Day.