The Medical Risk Institute posted “Social Media and the Practice of Medicine – Protect Yourself on Pinterest” featuring Dr. Purvisha Patel.
Are you one of the many that has a Pinterest account? Pinterest provides businesses a way to interact with their consumers in ways other social media does not allow. Dr. Patel explains why Pinterest is an opportune way to converse with their consumers.
People seem to love Pinterest. Users can find what they like and file it away without the clutter associated with an actual bulletin board. Pinterest has become a popular way for medical practices to promote their products and work by posting images for others to comment on and share. Memphis, Tennessee Dermatologist, Dr. Purvisha Patel, knows the power of Pinterest all too well.
“Social media is important to reach out to our demographic which is women of our age and also reach out to the younger generation as well,” Patel said.
Pinterest has more referral traffic than LinkedIN Google+ and YouTube combined. It is not surprising that 68.2% of Pinterest users are women and 28% have an annual household income of $100,000. Pinterest is just starting to grow with no sight of popping in the near future.
“We wanted to grow as a practice and grow where the country is growing as well, on Pinterest,” Patel said.